Experiential Marketing is about going beyond communication of a message to a Target Audience. It’s about engaging the brand audience at various levels. It is about breaking the clutter and having a dialogue with them.
That is the key responsibility of The Shells Events & Promotions Division.
From strategically planning events & promotions around brands which are in consonance with the brand’s character to executing them with finesse, Shells takes care of everything.
It undertakes planning, organising & executing the following assignments:
- Conferences & Seminars
- Distributor, Dealer & Company Meets
- Entertainment Events
- B2B & B2C Events
- VIP Visits
- Exhibition & Visual Merchandising
- Retail Visibility
- Product Awareness & Sampling etc.